Apple Manfaatkan AI Gratis dan Berbayar untuk Tingkatkan Pendapatan

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Apple's Strategic Approach to Artificial Intelligence

While Apple has yet to introduce paid artificial intelligence (AI) features, the iOS 18.2 beta hints at an indirect approach. Apple maintains its reputation as a provider of free AI options, while subtly generating revenue through partnerships with third-party services.

Apple Intelligence: Free and Enhanced

Apple Intelligence, recently launched, offers a range of free AI capabilities. iOS 18.2, scheduled for release next month, promises even more exciting features. This move aligns with Apple's strategy of strengthening its services sector, similar to other tech giants who have introduced paid AI products.

Revenue Generation through Partnerships

Instead of charging directly for AI services, Apple promotes third-party subscriptions from providers like OpenAI. This approach allows Apple to earn a share of subscription revenue without making Apple Intelligence itself a paid service. Users can access Apple Intelligence without fees, while Apple benefits from upgrades and subscriptions.

Multiple AI Providers and User Choice

iOS 18.2 introduces a new Extensions section that includes ChatGPT. This suggests Apple's intention to integrate multiple AI providers, giving users a wider range of options. Users who prefer free AI services can continue to use Apple Intelligence, while those seeking enhanced capabilities can opt for paid subscriptions.

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