AI
Apple's Subtle Approach to Monetizing Artificial Intelligence
While Apple has yet to introduce paid artificial intelligence (AI) features, the iOS 18.2 beta hints at a more indirect strategy. Apple maintains its reputation as a provider of free AI options, while subtly generating revenue through partnerships with third-party services.
Apple Intelligence: Free and Upgradable
Apple Intelligence, recently launched, offers a range of free AI features. iOS 18.2 is set to introduce even more exciting capabilities, all without any direct charges. This approach allows users to experience the benefits of AI without financial barriers.
Revenue Generation through Third-Party Subscriptions
Instead of charging for Apple Intelligence itself, Apple promotes subscriptions to ChatGPT Plus, a service provided by OpenAI. It is likely that Apple receives a portion of each subscription revenue, generating income without directly monetizing its own AI platform.
Benefits for Apple and Users
This strategy benefits both Apple and users. Apple can increase its services revenue without alienating users who prefer free AI options. Users, on the other hand, can enjoy Apple Intelligence without feeling pressured to upgrade. The inclusion of ChatGPT in the Extensions section of iOS 18.2 suggests that Apple plans to expand its partnerships with multiple AI providers, offering users a wider range of options.
Disclaimer: This article is for informational purposes only and does not constitute financial advice.